Merkury founders Caleb Vannice and Jason Heim are among the wizened elders of the vape community, having started vaping in 2009. Based in Colorado, Caleb and Jason began dabbling with e-juice mixing for their own needs in 2010, and with 3 years of practice under their belt, started development of Merkury in early 2013.
Merkury rather inadvertently came into being like the ISOs from Tron - the conditions were right and she came alive; she was nourished by the friendship of the creators’ families. Vaping newly created e-liquid blends and discussing the subtleties and nuances thereof offered a welcome reprieve during countless hours spent discussing life’s trials and tribulations.
This led to a revelation that became the mindset behind Merkury’s e-liquids: Vaping is the new coffee. For millennia, people have met, talked, and related over a cup of joe. Today, vaping breathes new life into the art of conversation - a welcome notion in an ironically disconnected world.
As far as the inspiration for Caleb and Jason’s flavors is concerned, it’s quite simple. They’ve just been trying to make e-liquids that their wives will vape, with little success. Lucky for them, everyone else loves them.