Eric Davis, creator of Bluebird E-liquid, relays this story to us:
“Well, I started vaping in 2013 and started experimenting with ejuice recipes almost immediately. I noticed how there were a lot of very similar flavors on the market at the time. I was determined to think outside the cartomizer.
I began throwing complex flavors together, keeping careful notes. I was instantly drawn to flavors that I thought were overlooked or undervalued. Going back repeatedly to slightly tweak recipes until one flavor didn't overpower the rest. I could be wrong, but I don't remember any cereal flavors, besides fruit loops types, on the market when I first made Bluebird. It was actually a blend I made for myself because I was bored with the ubiquitous vanilla and strawberry custards that reigned king at the time. I wanted a smooth all day vape: Complex, but not so ambitious that all the nuances were lost in translation.
I worked on Bluebird for a couple months for a personal blend.”
Eventually a few buddies tried it in the shop, and they were like, “Whoa what is that?”
"A personal blend I'm working on." I responded.
"Don't change a thing!" was the general consensus.
Within a few months demand outweighed supply and we responded by launching a full national brand. And the rest, as they say, is history..."