Willie Zollicoffer, a.k.a. Big Willie, realized early on in his vaping journey that pre-built atomizers just were not for him. Once he started tracking his juice budget after switching to rebuildable devices, he noticed his juice usage had skyrocketed. He decided to become more self-reliant and began fiddling with creating his own DIY flavors. Big Willie felt like he really nailed a few mixes and shared them with his friends who all immediately fell in love, especially with his custard flavor.
It didn’t take long until Willie was unable to afford to supply the demand, though, and after some thought, decided to start making and selling his juice. He scraped together everything he could, and it was just enough to set up a mixing lab and provide supplies for 40 orders. That was all he needed because sales took off immediately. Big Willie’s Custard became one of the most popular juices around in just a couple months.
Every batch of Big Willie’s juice is personally tested by Big Willie himself to ensure consistency. Every bottle is proudly made in Indiana from all US sourced, high quality ingredients. All of Big Willie’s juices are 100% Diacetyl free.